liberscaryrynn:

valkyriesneverdie:

dennys doesn’t kill memes, I will stand by this… it may often mark the beginning of the end, but it’s not a cause of that end, just a measure of popularity. it shouldn’t be turned into a cause, at least. dennys is so earnest, so enthusiastic, so consistent….. it’s truly a part of tumblr at this point. it’s earned its right to participate in the meme process just like the rest of us, and I will not stand by as people paint it in the same light as true meme-killers, things like tv ads and aunts on facebook and an over-saturation of ill-fitting fandom in-jokes.

Denny’s is an outlier in terms of competent corporate memeing. Arby’s is pretty good with it too, or at least good at tapping into cultural icons/phenomenons that tend to fly under the radar.

The true mark of meme death is when corporations largely based outside the US hilariously misunderstand the premise of the meme and clumsily try to re-create it, case in point those “if you reach level 10 you’re legally skilled“ ads for dumbass mobile puzzle games.